THE PATH TO GREATNESS
In these challenging times, it seems more difficult than ever to achieve business success for your aesthetic practice. Competitive pressure is increasing, operating costs are rising, and patient behaviors are changing; while profits and your personal satisfaction are decreasing. You're working harder for less.
In response to these challenges, you're typically advised to expand your marketing efforts, spending more time, energy and money on the promotion of your aesthetic practice. However, marketing alone is not the answer.
Even if a marketing campaign produces a bump in traffic, the results are short-lived. This tactical approach to business is too costly, does little to differentiate your practice, and is not sustainable. More importantly, it does nothing to address the increasing challenges of running a practice: hiring, leading and motivating staff, creating long-term patient loyalty, effective business planning, financial management, etc.
Today's business landscape has radically changed and continues to evolve. Success in this environment will require you to evolve as well. It's time to adopt a new approach to your business. One that's sustainable, profitable and personally rewarding.
HOW WE HELP
We take a comprehensive approach to the growth of your practice, focusing our efforts on the primary, fundamental business components of your practice.
Our proprietary Medical Business Operating System (MBOS)© utilizes proven business strategies adapted to provide today's aesthetic medical practice with a systematic approach for business success. The MBOS is not a templated, one-size-fits-all program, but rather a framework that simplifies complex business components creating a strong foundation that delivers sustainable, profitable growth.
OUR GOALS FOR YOUR PRACTICE
We do more than just "get the phone to ring"
Our approach is not a "quick fix", but instead emphasizes consistent investment in fundamental components which will deliver compound results
and provide lasting success for your practice.
THRIVE IN ALL CONDITIONS
We'll help you build a business that emphasizes your unique, core strengths, enabling you to thrive in all market conditions while also maintaining the flexibility to capitalize on opportunities created by today's dynamic business environment.
SUCCESS BEYOND FINANCIAL
A great business should deliver more than just financial results. We'll help you build a practice that is personally rewarding and provides lasting value to you, your staff and your patients. Value that goes beyond financial impact.
WHAT WE DO
When delivering the MBOS system we focus on the following areas.
Great businesses grow from great leaders. Leadership is not a title, but a skill that can be learned and cultivated. Improved leadership skills not only drives
organizational performance but will also increase your effectiveness while lowering your personal and professional stress.
Facing extreme competition and dynamic market conditions, today's aesthetic practices focus almost exclusively on short-term tactics, often sacrificing long-term goals in the pursuit of temporary increases in revenue and/or awareness. While often used interchangeably, strategy and tactics are two separate concepts that work together synergistically. Effective business planning must balance the long-term goals of the practice with its short term needs. The plan must be simple, actionable and measurable.
There's a big difference between a group of individuals who work together and a team. Developing a high-performance team is absolutely critical to the success of your practice. We'll help you attract, hire, retain, motivate...getting the right people, in the right seats, doing the right things.
Your clinical processes guide the actions of you and your staff in the treatment of patients, reducing the risk of infection, improving post-treatment care, etc. Strong processes built around your core business functions are just as important. Effective processes provide for consistent performance, ease of training, clear expectations, measurement of key performance indicators, and repeatable results Business processes aligned with your goals ensure your practice is doing the right things, at the right time, in the right way.
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